stuart thursby // art direction + design
416 508 4731 // stuart@sthursby.com
title | Everywhere |
client | Adidas (speculative) |
info | This is a spec campaign (ads + microsite) for Adidas, raising their profile as a supporter of community development. A photo contest encourages crowd participation, with traffic driven via advertising. The ubiquity of scenes which resemble the Adidas logo encourage the users to submit their own photos resembling the logo. Once uploaded through the website, flickr or an iPhone app, people could vote on their favourites, with the most “loved” photos receiving donations towards their local communities. |