info | A tongue-in-cheek commentary on the dearth of long copy advertising nowadays, conveniently co-opted as a Bic ad.
Copy:
“Heaven’s to Betsy it has been awhile since I’ve seen a long copy ad. Maybe they’re out there, hiding in the nooks and crannies with the David Ogilvys of copywriting lore, but I haven’t seen them. Instead, it’s all about the image, the impact. Who do these art directors think the are, running all over my finely-honed, hand-crafted prose, slaved over for hours on end to fit the character count just right? Instead, ads all need these strapping headlines and they have to be arresting or powerful, with little attention paid to the soul behind those well-tended eyes. Well, I’m here to say enough is enough. It’s time to show the world depth through our poetry and power through our prose. Long live the champions of copywriting, the titans of type, and the persistent practitioners of the written word. Copywriting lives largest when it can strut its stuff with pride, and if it’s good enough for David, it’s good enough for me.” |
